Saturday, March 20, 2010

Guest lecture by Biju Dominic on Neuromarketing

Hi all,
After the huge success of first session  by Ravindra Shahane from M&M on portfolio management. Marktrix Club of SJMSOM cordially invites you all to witness of another great learning opportunity.Marktrix club presents a guest lecture on
                                                               
Neuromarketin By Biju Dominic

What is neuromarketing & why it is so important?

Marketing analysts will use neuromarketing to better measure a consumer's preference, as the verbal response given to the question, "Do you like this product?"  may not always be the true answer due to cognitive bias. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain's response. This makes neuromarketing and its applied results potentially subliminal. Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.

Speaker’s Profile:- Biju Dominic                                                                 

He has worked with leading ad agencies in India for the past 18 years. He was the CEO- Consumer Marketing at DMA Branding. He managed the communication strategies of leading brands like Pepsodent, Pepsi, Tropicana, Philips, Electrolux, Cinthol, air India, reliance energy, kinetic scooters, old monk rum, Sundram finance, Nutrine, HPCL lubs etc. He Managed the launch strategies of brands like Rexona deodorant, axe deodorant, nestle milk, reliance infocomm, reliance petroleum, Sundram mutual fund etc.

He made several mistakes while doing the above. Learned a lot from those mistakes. Today does some pioneering work to develop a fundamental science to explain human behaviour, using the latest learning from the world of cognitive neurology and behavioral economics. Visiting faculty to several management institutes in the country. visiting faculty at railway staff training college, Baroda. Contributes articles to Times Of India, Economic Times, mint, Business Standard, Hindustan Times etc.

Biju Dominic’s Specialties:
Behaviour architecture- moulding/changing human behaviour at the point of purchase and consumption, within organizations, public places using the learning from Cognitive Neurology and Behavioural Economics.

Date: March 23, 2010
Time: 6:00 PM
Venue: Seminar Room, SOM

Thanks and regards
Marktrix Club
SJMSOM, IIT Bombay

1 comment:

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