Alyque Padamsee @ Avenues 2013

Mr. Alyque Padamsee, a multi-faceted genius graced the Alankar 2013 - The Distinguished lecture Series, flagship event of AVENUES 2013 aims to bring together such renowned personalities from diverse fields who have been inspirational to the masses, scaled new heights in professional endeavours and exhibited exemplary attitude towards life.

Recognitions:

Mr. Alyque Padamsee, known as Ad Guru of India is a man of versatile who wears three hats. One, as the Brand Father of modern Indian advertising and has built over 100 Brands. Two, he is the guru of English theatre in India with over 70 major productions to his name. Three, he is very committed to Public Service work, and is currently guiding the Bombay Police Force in a campaign against Eve Teasing and sexual molestation on the city streets. The President of India conferred on him the Padmashree Award. The Advertising Club named him Advertising Man of the Century. Mr Padamsee has been a Communications Guru for over 5 decades. He is the Chairman of The London Institute of Corporate Training. He is a renowned Speaker at National and International Conferences. He is the recipient of the Lifetime Achievement Award for Theatre from the Sangeet Natak Akademi, and over half dozen other Lifetime Achievement Awards.

Mr Alyque Padamsee speaking about "Young India"

The topic of his talk was

                      “Young India: Slaves of past or Pioneer of today”

Addressing on the above topic he spoke about various values the next generation of India should possess. According to him most of us claim that we do not encourage social evils but knowingly or unknowingly end up practicing the same. He spoke about Nepotism which refers to giving preference to your friends or family members for any position/job. Then he touched upon Discrimination based on caste, creed, complexion & gender.

He believed that eve teasing which is prevalent not only in rural areas but also in major cities has to be suppressed. He spoke about Female foeticide which is the major cause of drop in female population in India there by lowering the sex ratio. He mentioned how dowry is still prevalent in India not only in rural, but also some elite people of urban India practice dowry.

Ostentation is another issue which is cribbing India. He gave an example of a farmer who takes loans to organise a grand wedding for his son and later commits suicide because he defaults on the debts.

We are not surprised that our country is corrupt because from early ages we are conditioned to bribery. Corruption not only refers to money but also corruption of values. Hence he urged the next generation of India to stand rigidly by their values a set the standards for the generation to come.

The good news he highlighted is that “Young India can change India”, and cultivated a thought “Tomorrow belongs to me” in everybody’s heart.

By,

Dhinesh E

SJMSOM, IIT Bombay