Marktirx, the
marketing club of SJMSoM - IIT Bombay, organized a knowledge sharing session by
seniors (SoM 14) who had “cracked” various case studies competitions. The winning teams
shared various tips and suggestions on how to ace a case study competition
based on their valuable experience.
The event, “Crack the case study – tips from the
winning teams”, which was scheduled on January 23rd, 2014 was
one of the most awaited events of the season amongst the highly inquisitive batch
of SoM -15.
TIP #1:
Every winning team agreed on the fact that primary research is
one of the most important parts of the solution of a case study. In competitions
like HUL-Lime, which gives high importance to primary research, one can
actually show the primary research by putting up the photographs to augment the
fact that one has done primary research. Deloitte’s case study competitions
needs to be backed by research and Amazon cases competitions expects the
participants to have a thorough understanding of the case. One should try and
fit in all the aspects of business be it Marketing, Finance, Operations, Systems,
HR etc in one’s solution. This rule is applicable to most of the case study
events.
TIP #2:
The “how you present” is as important as “what you did”. The
presentation of your solution should be attractive and informative at the same
time. Use of tabulated and graphical data helps in achieving the same. When the
limit on the number of slides/pages is minimal, make the use of the available
space efficiently to stack multiple data. Making proficient use of MS Excel is important.
TIP #3:
Last but not the least important tip: Clear thinking, proper
business plan and reaching to a logical conclusion are very essential to crack
any competition.
***
We, Marktirx - 15, on the behalf of our entire batch, would like
to thank all the seniors for putting in efforts to guide us on how to go about solving a case study.
By, Shashank Chepuri
Member, MARKTRIX, the Marketing Club of SJMSoM, IIT Bombay.
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