Brandstorm is an internationally acclaimed Marketing competition of L’Oreal. It gives the aspiring marketing enthusiasts across B-Schools of India an opportunity to get beyond number crunching and portray their marketing acumen and eventually a chance to compete on the international platform.
This year, Shailesh J. Mehta
School of Management, IIT Bombay got the privilege of hosting the regional
finals of West Zone. It was a proud moment for us to host the event. 12
colleges had made it to the West Zone Finals. Those were IIM-A, IIM-B, IIM-K,
IIM-I, JBIMS, SPJIMR, MICA, NMIMS, NITIE, SCMHRD, SIBM and hosts SJMSoM, IIT
Bombay. The elegance of the event and brand L’Oreal was on full display as
smartly dressed teams took their seats. Before the event began, the judges
tried to build a relaxing atmosphere by asking the participants to get rid of
their blazers and feel comfortable.
The teams had to make a 15 minute
presentation on the case study of Kiehl’s which had been given to them some
days in advance. IIM-B started the
presentations followed by the other teams. It was evident from the
presentations that the stakes were high and teams had worked a lot on the case
study. Teams were quite good when it came to the structure and content of the
presentation. There was vibrancy and there was a lot of enthusiasm. A
participant from SIBM got special compliment from the judges for his enthusiasm
in the presentation while the team from SJMSoM got complimented for the
strategic road map they presented. Some teams decided to walk the extra mile
and show some innovation. So we witnessed the team from SP Jain wearing
T-Shirts designed especially for this event. We also witnessed the all girls
team from SCMHRD come up with a skit. If some teams had structure, others had
style. Some had the completeness – a mixture of style, research and structure.
A major attraction was the brilliant communication skills which the
participants displayed in the presentation. The way the words flowed and the
way the participants switched between each other showed a lot of practice and
effort.
Eventually, SP Jain and SCMHRD
were declared winners of the West Zone Regional rounds. They joined teams from
IIM Shillong (East Zone Winners) and FMS Delhi (North Zone Winners) into the
finals. The road ahead, however, is still a long one as only 1 college will get
a chance to represent India at the International finals of Brandstorm in Paris,
an event that will have representation of teams from 45 countries.
Wishing the national finalists
all the best! Hopefully, the trophy will come to India.
written by,
Mridul Shandilya
SJMSoM'15
written by,
Mridul Shandilya
SJMSoM'15
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